Best Ways to Advertise Your Medical Practice

Lisa Schaetzel

Lisa Schaetzel About The Author

Feb 3, 2021 2:15:00 PM

 

Best Ways to Advertise Your Medical Practice

Countless medical practices are vying for brand awareness and struggling to stay top-of-mind in today’s hyper-competitive landscape. With the right marketing strategies, however, you can help your practice stand out from the crowd, increase brand recognition, and raise the odds that patients will choose your practice. Here are seven ways to advertise your medical practice and differentiate yourself from the competition. 

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1. Create Targeted Digital Ads

Screen Shot 2021-01-19 at 3.32.57 PMDigital marketing is an integral part of your medical practice's overall strategy. More than 80% of consumers do research online before committing to a new brand or purchase. They want to know that they're getting the best fit for their needs. As a result, you need digital ads that will help reach patients and provide them with a better idea of what you have to offer. 

Highlight testimonials, transformations, and reviews from patients who have visited your practice in the past. For example, if you're a pediatric or family dentist, you may want to focus on positive reviews from parents whose children had a great experience at your dental office. 

2. Engage in Email Marketing

Email marketing ROI averages 122%. Effective emails can help consumers connect directly with your practice, delivering information straight to their inbox, and helping to keep your brand top of mind. You may want to:

Send out emails to past clients. 

Connect with clients who have used your practice in the past. You could offer reminders of future services and plans. For example, a dentist might remind patients to schedule their six-month cleanings or share information about new programs and services. 

Send out emails to people who showed interest in services but never followed through.

Many patients put off optional procedures or forget to follow through on consultations. They may even come in for the initial appointment but never move forward with those services due to other commitments or time constraints. Your emails can help bring potential patients back to your practice. 

Consider offering discounts, bundles, or free consultations through your emails to help interest patients and bring them back to your doors. Provide patients with the information they might need to know about your industry. Medical practices have one of the highest email open rates of any industry, at around 23%. As your practice capitalizes on email marketing, you may find that it's the ideal way to reach your audience. 

3. Utilize OTT & TV

Creating a commercial is an excellent way to appeal to your patients, put a face on your brand, and help spread awareness about precisely what you have to offer. For medical practices, 30-second ads are the standard on both TV and OTT platforms. Typically, short-form preroll video is clickable, while long-form OTT is not. 

Best Ways to Advertise Your Medical PracticeShow what your practice is like right now and the results you have achieved. Introduce the people who work at your practice. Offer insightful commercials that help invite patients into your practice. Through TV and OTT ads, you can help put a face on your brand and make consumers more comfortable with that initial visit, which could be just the incentive they need to move forward. Ads that air during full episode playback have an ad completion rate of around 95%, which means they allow plenty of people to see your content. 

4. Optimize Your Website for Patient Experience

Make sure that your website is mobile-friendly and easy for patients to navigate. Make the treatments and services you offer readily visible so patients know at the first click who your practice serves. You should also provide detailed descriptions and "What to Expect" sections that will give patients a solid idea of what it will mean to connect with your business. 

5. Correct Your Provider Profile Listings

Best Ways to Advertise Your Medical PracticeMake sure you have uniform business listings across all platforms. These listings inform Google that the information displayed about your medical practice is accurate, which can help raise your search ranking. When you have multiple directories and reviews sites that contain the same business information, it gives Google additional confidence to return your data over competitors' practices. Accurate information will also ensure that patients can find you.

6. Use Local SEO

As a medical practice, you work primarily with local patients: people who already live and work within your general geographic area. Local SEO can help attract patients in your immediate area who may not have known about your practice before their online search. Local SEO also helps weed out patients who might click on your ads but live too far away to connect with your practice. 

7. Work with a Media Partner

Best Ways to Advertise Your Medical PracticeConnect with a media partner who understands your local area, your target audience, and what you need to reach them effectively. They can help expand your reach and ensure that you are spending your marketing dollars wisely. 

As you work to help your medical practice stand out from the crowd, try these strategies. Through multiple advertising platforms, you can expand your reach and offer more to your target audience. Working with a media partner can help you effectively allocate your advertising dollars and give you a better idea of where to focus your efforts.

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Topics: Marketing ROI