How to Understand Your Marketing ROI

 

ROI, or return on investment, is the measurement of what your campaign has accomplished. For an advertising campaign, that often means focusing on what progress you see toward your overall goals. You may need to measure ROI based on the specific...

Are you Working with a Media Salesperson or a Media Partner?

 

Working with an experienced media partner to expand your brand awareness with a robust marketing strategy can change your position in the market. Through increased brand awareness, you can maintain a larger market share, keep your business top of...

4 Ways To Know How Much I Should Be Spending On TV Advertising

 

Before you consider starting a TV ad campaign, you're likely asking, "How much is a TV commercial?" Commercials can range from around a few hundred dollars per ad to as much as several thousand. Some commercials can cost up to millions to procure,...

Marketing ROI: What it is and How to Measure it

 

ROI, or return on investment, is the return you see in exchange for your efforts in an advertising campaign. Sometimes, you can clearly measure ROI based on the additional sales generated as a result of your efforts. Other times, your ROI may be...

Why Marketing Should Never Be One Size Fits All

 

Much like clothing, your brand requires a custom fit and not a one-size-fits-all marketing strategy. Brands that have a tailored marketing campaign perform better than those that do not. It takes five to seven impressions before people will...

Do's and Don'ts When Creating an Annual Marketing Budget

 

Benjamin Franklin said, “If you fail to plan, you are planning to fail!” It goes without saying that creating your annual marketing budget is an important step. Your marketing budget is a vital guide that can help you make important marketing...