Your brand preempts customers' perceptions and affects their likeliness to buy from you. Creating a clear, consistent, and strong brand personality strengthens your connection with your target audience and controls your brand's narrative. It's...
Businesses need to be flexible and adjust as changes develop in their industries to find long-term success. In turn, they will need to adapt their marketing to manage customers' expectations. Without sufficient flexibility in marketing, businesses...
Content is among the most essential items to consider when moving customers along the buyer's journey. Before making a purchase, customers will conduct research around specific products and the specific problems they're facing and potential...
Customers are the key to a company's success. They enable a business to exist, which is why organizations must determine whether they're happy or dissatisfied. Knowing how your customers feel about your brand and offerings can help you strategize...
In the automotive industry, supply chain and inventory issues continue to present issues with stock. Intent to buy new and used cars within the next year has returned to almost pre-pandemic levels, despite inventory remaining too low to meet this...
Your company's website is a crucial component of business marketing today. While your website might serve as your company's primary online hub, it can work even better when aligned with other areas of marketing. You'll ultimately be able to...
Targeting local customers is crucial for any small business's success. These audiences are the lifeblood of all types of companies, as they support local businesses by buying from them and helping to build their reputation. If you want to benefit...
To stand apart from the competition in the financial industry, service lenders must effectively advertise and reach their audiences. Whether a bank, mortgage lender, retirement investor, or financial advisory firm, every financial company will...
Life hasn't been the same since 2020, and most of those changes will continue through 2022. Businesses must continue to adapt to survive and thrive, and to stay on top of marketing trends is one of the best ways to do so. Which trends have emerged...
When most people think about the best marketing practices, they often think of calls to action and advertisements to sell a specific product or service. It may surprise companies when they realize developing and strengthening brand awareness...
