Life hasn't been the same since 2020, and most of those changes will continue through 2022. Businesses must continue to adapt to survive and thrive, and to stay on top of marketing trends is one of the best ways to do so. Which trends have emerged...
Since influencers have an innate ability to communicate with their audience, they have become an increasingly popular marketing tool. They help build brand awareness, influence major purchasing decisions, and extend your reach among a new...
Over-the-top (OTT) advertising has been rapidly gaining traction over the past few years, especially since it allows you to reach more diverse and targeted audience groups. It's also much more accessible than you may think — you can adapt to it...
As a local business, it's more critical than ever that you find ways to connect with your local community. You need to reach out, get involved in great opportunities and activities, and even build face-to-face relationships with local consumers....
It can become incredibly challenging to decide how to reach your target audience with your brand message and promotions, especially as marketing evolves into so many distinct channels. However, sometimes the simple, long-lasting options are still...
Over-the-top (OTT) advertising has made its way into marketing standards, especially with everyone streaming at home these days. The coronavirus pandemic has caused a spike in viewership earlier than predicted and accelerated existing video...
As a business, you must have a strategy and plan to help set you up for success. Your advertising plan is the key to unlocking increased sales and stronger brand awareness. As you're developing your advertising plan, consider these eight...
For years, television commercials have been considered the favorite media platform by advertisers and companies to showcase their goods. Eighty-six percent of TV advertising campaigns confirmed their commercials delivered a profitable return. While...
