Marketing Carolina Blog

Your brand preempts customers' perceptions and affects their likeliness to buy from you. Creating a clear, consistent, and strong brand personality strengthens your connection with your target audience and controls your brand's narrative. It's...

Your company's website is a crucial component of business marketing today. While your website might serve as your company's primary online hub, it can work even better when aligned with other areas of marketing. You'll ultimately be able to...

Video has become more and more pervasive in the world of marketing — and it's only going to get bigger with each passing year. In 2018, 54% of consumers wanted to see more video content from the brands they support. People love watching videos,...

Today, consumers prioritize a brand's values above almost everything else when deciding between companies. As many as 77% of consumers say that they buy from brands that share the same values as they do, and 65% of them add that their purchasing...