Targeting local customers is crucial for any small business's success. These audiences are the lifeblood of all types of companies, as they support local businesses by buying from them and helping to build their reputation. If you want to benefit...
Devon Wilson
Recent Posts
Every business goes through a natural sales cycle and a season of decreased sales. You might experience a slump in sales following a busy season, or it could result from inventory issues. Regardless of the reason behind this slow period, you...
Keeping up to date on customer trends builds on your effort to conduct target persona and consumer journey research. Resonating and reaching your target audience goes beyond learning about them a time or two. It takes regular updates and...
Marketing has always been a dynamic field, with new channels, technologies, and companies constantly spurring new strategies and tactics. But given the rollercoaster of 2020 and 2021, the field is more tumultuous than ever. While this period has...
Tracking ROI provides you with a point of reference so that you can improve your advertising campaigns as needed. However, many advertisers aren't sure how to measure ROI correctly without in-depth knowledge. Here are 5 quick, beginner-friendly...
Email marketing is one of the most beneficial tools for businesses, despite how challenging it is to stand out in a crowded inbox. Since so many people check their inboxes daily, your customers are more likely to see or interact with your emails....
Regardless of your industry or audience, your B2B company could appeal to potential clients with the help of local marketing strategies.
Local marketing targets a specific region and audience with relevant ads, community involvement, and...
ROI, or return on investment, is the measurement of what your campaign has accomplished. For an advertising campaign, that often means focusing on what progress you see toward your overall goals. You may need to measure ROI based on the specific...
{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1920', height='1080',...
Robert Kennedy iconically notes, "Only those who dare to fail greatly can ever achieve greatly." While he wasn't originally talking about advertising, his words can certainly apply to the success and failure of your advertising efforts over time....
