Customers are the key to a company's success. They enable a business to exist, which is why organizations must determine whether they're happy or dissatisfied. Knowing how your customers feel about your brand and offerings can help you strategize...
Lisa Schaetzel
Recent Posts
In the automotive industry, supply chain and inventory issues continue to present issues with stock. Intent to buy new and used cars within the next year has returned to almost pre-pandemic levels, despite inventory remaining too low to meet this...
It's no secret that digital marketing in today's business world is an invaluable part of any comprehensive strategy. Research indicates that Google may process about 63,000 searches every second, or 5.6 billion per day. While your company will...
Marketing has become especially fast-paced, where consumers have more decision-making power, while being increasingly inundated with ad materials. Social media and online communities speed up information cycles, which quickly shift consumer...
Reaching your customers is crucial to growing your business, and spreading your message across multiple channels increases your odds of success. If you can extend your reach on several platforms, people will encounter and become more familiar with...
The process of running ads requires a delicate balance that's largely dependent on the channels you use. Additionally, this balance will depend on how well your campaign exposes people to your ads and how it helps achieve your overall goals. You...
Furniture is a big-ticket item that customers often don't buy right away, even online. It takes time to consider how the piece will look in their homes, compare prices, research reviews and testimonials, and even visit a store to see it up close....
You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...
Producing relevant content for the right audience significantly boosts your customer engagement, generates higher-quality sales leads, and increases conversions. A thorough understanding of your target audience is crucial to know what resonates...
Countless medical practices are vying for brand awareness and struggling to stay top-of-mind in today’s hyper-competitive landscape. With the right marketing strategies, however, you can help your practice stand out from the crowd, increase brand...
