Cause marketing refers to a for-profit business supporting a cause or social issue, both for the cause’s benefit and as a promotional tool. In many cases, it is done through a relevant non-profit partnership, like when a local grocery store...
Maggie Ratliff
Recent Posts
Furniture is a big investment where people spend a lot of time researching and considering their options before making a purchase. It’s so crucial that 81% of consumers go online before heading out to the store after spending an average of 79 days...
Many people watch TV with their phones in hand, or they’re watching it on mobile devices themselves. Ninety-five percent of consumers report using their smartphones in some capacity while watching TV. That creates constant feedback between TV and...
Many businesses may want to take advantage of the most lucrative marketing platform and stick with it, but the fact is that a multi-platform approach can yield better results. Multi-platform marketing, or integrated marketing, is a kind of...
If you want to attract new customers, increase brand awareness among new audiences, and stay connected with existing customers for repeat business, email marketing is one of the best strategies to use. When properly implemented, email marketing...
It can be challenging for those who aren't as experienced in marketing to differentiate between specific methods and strategies. A couple of these concepts include branding and call to action, which are important to understand when creating...
Working with an experienced media partner to expand your brand awareness with a robust marketing strategy can change your position in the market. Through increased brand awareness, you can maintain a larger market share, keep your business top of...
At the end of each calendar year, many businesses reflect on what worked, what didn't, and what they might decide to change in the coming year. 2020 has been a unique year. As 2021 approaches, many people are preparing to embrace the challenges it...
Benjamin Franklin said, “If you fail to plan, you are planning to fail!” It goes without saying that creating your annual marketing budget is an important step. Your marketing budget is a vital guide that can help you make important marketing...
