To stand apart from the competition in the financial industry, service lenders must effectively advertise and reach their audiences. Whether a bank, mortgage lender, retirement investor, or financial advisory firm, every financial company will...
Paul Antoci
Recent Posts
The holidays are a time to give thanks for all we have, gather with friends and family, and start the new year on the right foot. For businesses, the holidays present a fantastic opportunity to ramp up sales and increase revenue substantially....
Most consumers, especially younger consumers, are more interested in purchasing from companies they have an attachment to over the product or service they're purchasing.
When customers feel connected to brands, 57% increase their spending with...
Chances are, you know the power of social media by now but are unsure how to tap into it. It's a common struggle for most marketers. Fortunately, we know just how to improve your social media marketing efforts.
In today's climate, social media is one of the most cost-effective methods for marketing your business. Not only does it increase awareness of your brand, but it also provides you with a highly effective means for engaging with your audience. It’s...
Most marketers look at leads, sales revenue, and cost per acquisition to measure their campaigns' success. Though these represent the bottom line, they don’t give you a full picture of your performance. Tracking key performance indicators (KPIs)...
Your brand is more than just the products or services you sell; it is the experience your business creates for consumers. Branding encompasses everything related to your company’s identity, including your marketing strategy and how you...
Before you consider starting a TV ad campaign, you're likely asking, "How much is a TV commercial?" Commercials can range from around a few hundred dollars per ad to as much as several thousand. Some commercials can cost up to millions to procure,...
Successfully reaching your target audience is essential to growing your business and seeing high advertising ROI. Right now, more people are watching TV than ever. Daytime broadcast network viewership spiked more than 28% in the early days of the...
Some businesses choose to work with an ad agency to handle their marketing needs. However, your brand may be better suited to working directly with a media partner. A full-service media partner can not only handle your tv, digital, and social...
