Your brand preempts customers' perceptions and affects their likeliness to buy from you. Creating a clear, consistent, and strong brand personality strengthens your connection with your target audience and controls your brand's narrative. It's...
Targeting local customers is crucial for any small business's success. These audiences are the lifeblood of all types of companies, as they support local businesses by buying from them and helping to build their reputation. If you want to benefit...
There are well over 7,000 microbreweries and 10,000 wineries in the United States today. This business sector has been booming for the past decade and remains popular throughout the country (and the world).
Of course, microbrewery and winery...
The process of running ads requires a delicate balance that's largely dependent on the channels you use. Additionally, this balance will depend on how well your campaign exposes people to your ads and how it helps achieve your overall goals. You...
It can be challenging for those who aren't as experienced in marketing to differentiate between specific methods and strategies. A couple of these concepts include branding and call to action, which are important to understand when creating...
Your brand is more than just the products or services you sell; it is the experience your business creates for consumers. Branding encompasses everything related to your company’s identity, including your marketing strategy and how you...
