In the automotive industry, supply chain and inventory issues continue to present issues with stock. Intent to buy new and used cars within the next year has returned to almost pre-pandemic levels, despite inventory remaining too low to meet this...
It's no secret that digital marketing in today's business world is an invaluable part of any comprehensive strategy. Research indicates that Google may process about 63,000 searches every second, or 5.6 billion per day. While your company will...
Video has become more and more pervasive in the world of marketing — and it's only going to get bigger with each passing year. In 2018, 54% of consumers wanted to see more video content from the brands they support. People love watching videos,...
Many people watch TV with their phones in hand, or they’re watching it on mobile devices themselves. Ninety-five percent of consumers report using their smartphones in some capacity while watching TV. That creates constant feedback between TV and...
Working with an experienced media partner to expand your brand awareness with a robust marketing strategy can change your position in the market. Through increased brand awareness, you can maintain a larger market share, keep your business top of...
Digital marketing refers to the marketing of products or services via digital platforms like the internet, mobile devices, social media sites, and search engines. Unlike traditional marketing, the reach is extensive. You can attract customers...
At the end of each calendar year, many businesses reflect on what worked, what didn't, and what they might decide to change in the coming year. 2020 has been a unique year. As 2021 approaches, many people are preparing to embrace the challenges it...
Producing relevant content for the right audience can significantly boost your customer engagement, generate higher-quality sales leads, and increase conversions. In order to effectively reach your target audience, however, you need to understand...
