Marketing Carolina Blog

Most consumers, especially younger consumers, are more interested in purchasing from companies they have an attachment to over the product or service they're purchasing.   

When customers feel connected to brands, 57% increase their spending with...

Today, consumers prioritize a brand's values above almost everything else when deciding between companies. As many as 77% of consumers say that they buy from brands that share the same values as they do, and 65% of them add that their purchasing...

It's easy to say your product or service is exactly what consumers need, but in most cases, actions speak louder than words. Lifestyle marketing takes those consumer needs and positions your product as both a solution to their problems that...