Marketing has become especially fast-paced, where consumers have more decision-making power, while being increasingly inundated with ad materials. Social media and online communities speed up information cycles, which quickly shift consumer...
The holiday season seems to start earlier every year, making it challenging for business owners to know when and how to advertise for the holidays. The last two years have seen a significant shift from traditional shopping spree kickoffs beginning...
The holidays are a time to give thanks for all we have, gather with friends and family, and start the new year on the right foot. For businesses, the holidays present a fantastic opportunity to ramp up sales and increase revenue substantially....
Since influencers have an innate ability to communicate with their audience, they have become an increasingly popular marketing tool. They help build brand awareness, influence major purchasing decisions, and extend your reach among a new...
In addition to providing good medical care, retaining patients is key to the success of any doctor's office. Advertising your office can also help you attract new patients and grow your practice. Advertising isn't a doctor's expertise, so many...
Tracking ROI provides you with a point of reference so that you can improve your advertising campaigns as needed. However, many advertisers aren't sure how to measure ROI correctly without in-depth knowledge. Here are 5 quick, beginner-friendly...
Most marketers look at leads, sales revenue, and cost per acquisition to measure their campaigns' success. Though these represent the bottom line, they don’t give you a full picture of your performance. Tracking key performance indicators (KPIs)...
Both TV and direct mail can help you expand your brand's reach, but marketers sometimes have trouble deciphering which one is best suited to their advertising goals. Both have their pros and cons, but TV remains one of the most effective platforms...
Countless medical practices are vying for brand awareness and struggling to stay top-of-mind in today’s hyper-competitive landscape. With the right marketing strategies, however, you can help your practice stand out from the crowd, increase brand...
When you're ready to start working with a marketing partner, it's essential to choose the one you trust with your business's brand and message. You want a partner that will work to help you achieve your goals - one that understands who you are,...
