As a local business, it's more critical than ever that you find ways to connect with your local community. You need to reach out, get involved in great opportunities and activities, and even build face-to-face relationships with local consumers....
TV advertising remains one of the most trusted and lucrative marketing strategies. It allows you to showcase your brand in audible, moving color, with creative scripting to establish a unique brand image. Still, and especially if you’re new to TV...
Many people watch TV with their phones in hand, or they’re watching it on mobile devices themselves. Ninety-five percent of consumers report using their smartphones in some capacity while watching TV. That creates constant feedback between TV and...
Over-the-top (OTT) advertising has made its way into marketing standards, especially with everyone streaming at home these days. The coronavirus pandemic has caused a spike in viewership earlier than predicted and accelerated existing video...
Contrary to popular belief, you don't have to rely strictly on social media ads for an effective marketing campaign. Producing a TV or billboard ad can attract a lot of potential customers. However, it's essential to know the differences between...
Before you consider starting a TV ad campaign, you're likely asking, "How much is a TV commercial?" Commercials can range from around a few hundred dollars per ad to as much as several thousand. Some commercials can cost up to millions to procure,...
A successful media campaign combines persuasive creative with a strong marketing strategy to deliver the best results. A long-term strategy will give you the opportunity to keep your creative fresh and your target audience engaged as you continue...
The television advertising world is filled with industry terminology, and it can be difficult to navigate the field when you’re not familiar with the lingo. To communicate effectively with your media partner and understand how these terms impact...
For years, television commercials have been considered the favorite media platform by advertisers and companies to showcase their goods. Eighty-six percent of TV advertising campaigns confirmed their commercials delivered a profitable return. While...
Robert Kennedy iconically notes, "Only those who dare to fail greatly can ever achieve greatly." While he wasn't originally talking about advertising, his words can certainly apply to the success and failure of your advertising efforts over time....
