Unlike other forms of advertising that require potential customers to engage with a platform before they receive your message, email marketing directly engages potential customers with your marketing communication. Your message is delivered directly to the inbox of users interested in your products or services. Getting the right message to the right person at the right time is one of the biggest challenges in advertising, and email marketing is key in removing that barrier.
Whether it’s a single campaign sent to 100,000 recipients in your target demographic, or an additional marketing touchpoint in your marketing mix, email marketing can have a substantial impact on how you reach potential customers.
Email marketing provides the ability to hyper-target your audience based on consumer demographics, behaviors, lifestyle triggers, intent to purchase, and more, all while providing an additional layer of online and social media retargeting to openers. After the campaign concludes, Marketing Carolina will provide you with precise performance metrics to analyze your campaign’s effectiveness.